Digital Marketing

Skills acquired during my Digital Marketing Certification and nearly two  years experience as a freelancer

  • SEO (Search Engine Optimisation): Social Media Optimisation (Facebook, Twitter, Pinterest, Google+, etc.), Keyword Research/Analysis, Website Optimisation (On Page and Off page), Backlink generation, Inbound marketing
  • SEM (Search Engine Marketing): Ad campaign, Bidding strategy, PPC (Pay Per Click) advertisement, campaign tracking and optimization, Setting goal, Target Audience, Timings, Budget, Keywords planning by Google Keyword Planner, Creating Ad groups, Create Targeted Ad copies for each ad groups
  • Social Media Marketing: Facebook, Twitter, Linked In, Instagram, etc. Creation and execution of engaging social media plans and strategies. Facebook page set up, Page promotion, Monitoring the success of Social Media Campaigns
  • Email Marketing: Email marketing campaign setup, content writing, extracting mail contacts from Facebook, using Mailchimp
  • Content development and Analytics: Content Optimisation, Content Promotion, Content Marketing
  • Blogging
  • Google Analytics
  • Inbound Marketing
  • Research student at University of Skovde, Sweden (2012-2014). Experienced in scientific writing and analytics
  • Tools: Google webmaster, Google Analytics, Google Adword, Google Keyword Planner, Google Trends and other SEO tools, SEMrush, Screaming Frog, Moz, Spyfu, Page speed, etc.

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